Understandably, managing director and BBC Three star James Watt is pretty pleased with the outcome.
"It is a victory for common sense, the intelligence of the consumer, small independent producers and freedom of speech; it is a victory that BrewDog had to fight tooth and nail for. We refused to roll-over and be bullied into changing our packaging by what is basically a cartel funded by our larger competitors. We were determined and stood our ground to keep our dream and our business alive...
"We feel our victory, and the fact we were determined to stand our ground sends a strong message out about BrewDog to the rest of the sleepy, stuffy and mediocre UK brewing industry. If the result means that the Portman Group does not unjustifiably bully another independent producer then all the effort was worthwhile."
A full retort can be found here on the brewers' own blog.
Merry Christmas guys!
- For the sake of balanced reporting, Portman's press release can be found here though, be warned, it doesn't make for anywhere near as good reading.