29 August 2008

Decent Exposure

Earlier this week, London’s Metro newspaper reported on a new interactive, independent event called Beer Exposed, which will run from Thursday 25th through to Saturday 27th September at the Business Design Centre in Islington.

The website promises that the event will bring together beers and brewers from all over the world to create a unique experience designed to expose you and your friends to the incredible diversity of tastes and flavours that beer can offer.”

Seemingly far more structured than GBBF’s mass piss-up in a warehouse, the half-day sessions include various Beer Walks and Talks with industry experts such as Roger Protz and Garrett Oliver. We’re looking forward to Zak Avery’s “Extreme Beer” Walk during the Friday evening session.

A wide array of British ale breweries will be represented, including the likes of Otley, Thornbridge, Harviestoun, BrewDog (who will be launching a new beer) and, of course, Greene King. Craft brewers from around the world, such as Blue Moon, Moosehead, Flying Dog and Asahi are also in attendance. However, the exhibition is not just limited to ale, with various quasi-national lager producers making up the numbers and organisations like CAMRA, Cask Marque and the Drink Aware Trust occupying stalls too.

As far as we’re concerned, London can’t have too many well-publicised beer events and the notion of allowing non-enthusiasts to distinguish intricate craft beers directly alongside more mainstream lagers is a clever one. We wish the organisers every success.


  • The sessions run from 5pm to 9pm Thursday, Friday and Saturday and midday to 4pm on Friday and Saturday. Admission is £14 in advance and £17 on the door but a discount of two tickets for £20 can be obtained by quoting METRO when booking online. The Beer Walks and Talks are extra; full details can be found on the website.


  1. I just bought my ticket to this for the Fri afternoon session. Bit shocked when the e-ticket came back advising a "smart casual" dress code. I guess that would rule out 90% of the typical GBBF contingent and I may need to buy an outfit to gain admission!!!

    Hopefully it will be good - some decent exhibitors seem to be lined up.

  2. Yes, I raised my eyebrows when I saw that a dress code will be applied. Couldn't find any details anywhere of what is or isn't acceptable though; guess we'll just have to play safe and leave the sandals and 1992 Rutland Beer Festival t shirt at home!


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